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STORY / THE ORIGIN OF MILF
The very first sunglasses have been created in 1988 for a french ski shop named Ski 3000. 20 years later, a dozen of friends found them in the shop's attic. Amazed by the fantastic retro-futurist style, they decide to re-edit them. Right away, they become the central piece of their style, also for people sharing their vision of life. A dedicated brand : MILF (Made In La France) is setting up in June 2009.

VISION
The origin of the Milf project can be summed up in two words : creativity and values. Since the beginning, Milf have been thinking with a local chain that emphazize solidarity and environnement. With 100% of the production made in France, MILF has a very short circuit, from the french producers to the European concept stores at final output. With their "Go Local!" ethic, Milf's products respect workers' dignity and local industries.

CERTIFICATIONS
Thanks to a research initiated on the polypropylen hinge and on the entire frame, MILF Sunglasses are European standards and embody more than 400 000 openings. An optimal result, which will last over 30 years. Three different choices are available in the upscale categorie 3 : grey/silver, brown/gold or polarised.

MILF FOR ALL
Riders, bikers, students, teenager or retired, many people have already adopted MILF. Everyone is happy to share this kind of project. For each head, for every seasons, be ethic and flashy, one solution ! Wear Milf.

THE BIGGER PICTURE
Young creatives and athlets have already joined the MILF's team. For MILF they are a starting point of this great adventure. They work together on this ethical and colorful project.
MILFSTORY